What kind of design is trend and operation in 2020-2021

preface The Internet market environment is changing rapidly. Today, when gameplay is endless, operating activities have always required innovation and surprise to achieve product design goals such as new promotion, revitalization, return, and revenue. Each operating activity is also constantly shaping brand awareness and enhance brand value. At the same time, rapidly changing technologies are also affecting the implementation of operational activities. Behind market changes, there are roots and connections. This article attempts to explore the context of changes, observe from a global perspective, and form a trend judgment on operational experience design. We summarize operational experience design into three major levels: The basic layer, style layer, and strategy layer break down the module content, elements, and gameplay at each level. Starting from multiple dimensions such as font, graphics, color, dynamics, space, etc., and considering influencing factors such as technology trends, 11 are summarized. Noteworthy operational experience design trends, I hope that these contents can make operational ideas fly, easily capture user psychology and attract users, thus exerting design value and influence in commercial design. Overview of operating experience trend catalog: 01 Font trends 02 Graphic trends 03 Color Trend 04 Dynamic efficiency trend 05 3D and spatial diversification 06 Simulation material 07 Illustration Trends 08 Retro and the Future 09 IP brand operation trend 10 Diversification of operational strategies 11 New technologies break the operational wall   text Nowadays, fonts are attracting more and more attention from more designers as an important visual language. In the output of actual design works, fonts also play a medium role in conveying product concepts to users. It can be seen that a complete design work is inseparable from the styling of the text, so it is particularly important to understand the trend of font design.   Geometric sans serif is still the preferred font in operational design because of its legibility and accessibility, as well as its trendy and capable visual style. Geometric sans serif fonts not only provide products with a relatively neutral container to convey information, but also can be easily transformed across different application platforms. [Case Analysis] In the following font designs, in terms of stroke details processing of the theme characters, vertical geometric figures replace the traditional "pinching" arc, which not only reduces the difficulty of font design, but also creates a changeable visual style of fonts, which is suitable for multiple brands. Tonality gives users a completely new feeling.   Using fonts to draw various shapes is becoming another major trend in font design. Its expression techniques are very diverse, such as font rotation, rings, continuous curves, etc.; or forming words into concrete objects such as cubes and stairs. The core of these graphics is to interpret three-dimensional objects on a two-dimensional static picture, so that the layout can be "moved while still", increase interest and movement, and highlight visual effects. [Case Analysis] In the Nike "My Home Field" poster, English letters are stacked in a spiral and circular manner, giving people a sense of tension that tears the plane dimension. In the poster of Huya's live broadcast of "No Music", the main text is 3D and integrated with entertainment-related decorative elements to deepen the user's intuitive impression of the event theme.   When static text cannot satisfy the interpretation of the theme and attract users 'attention, adding animation effects will make the dull picture shine, which will undoubtedly bring more creative space to the font and more design feasibility. [Case Analysis] The following cases summarize common font dynamics. They are mostly completed by spatial deformation and simple movement, leaving users with memory points.   With the universalization of flat design, the application of graphics and patterns has become increasingly geometric and abstract; styles such as Memphis and Opp that are full of decoration have quietly returned to modern design, combining bold color matching and modern typography to roll out a new wave of design.   The Memphis style uses a lot of geometric elements such as dots, lines and surfaces in graphics. It has no rules to follow in typography. It uses a bright and contrasting color matching mechanism for colors. The random arrangement of elements and bold jumping colors makes the work interesting. Geometric figures are simple, eye-catching, and have a strong sense of form. They are more abstract and mysterious than concrete figures, making the picture full of infinite possibilities. [Case Analysis] Because the main body of Memphis style is composed of the most basic point, line and surface elements in graphics, it becomes a highly malleable graphic style. By cleverly combining the layout of points, lines and surfaces, it uses the simplest design elements to create a series of unique and varied works. Whether it is traditional graphic design or 3D graphic design full of space, Memphis-style graphics can be used as decorative embellishments to enrich the originally monotonous design space. Opp style graphics give people a changeable visual experience through regular interleaving, arrangement, and combination of complex geometric shapes, and through the misidentification effect. [Case Analysis] The periodic composition of Opper-style graphics can bring strong visual stimulation to the viewer. The Frooti Fizz series of ads uses Op graphics in the background environment, coupled with highly saturated contrast color matching, making the static ad graphics full of rhythm and movement. Beefeater's advertising combines Opp graphics with the product outline, using radioactive composition to focus users 'vision on the central brand elements. In Fashion brand identity's series of poster designs, the 3D Opp graphics make the entire design look rebellious and bold.   Color is the most intuitive way to convey emotions. You can show the emotions you want to express without using too much graphics and text. It can not only highlight the key points but also create a scene.