2020-2021 Design Trend Report: Multimedia Chapter

With the rapid development of the mobile Internet, the development of new technologies such as 5G communications, artificial intelligence, and the Internet of Things has become more and more mature. The efficiency of people's access to information is constantly improving, and the latitude for accepting information is also wider. How to digest the fragmentation time we are in our lives? How can we allow users to focus more on content without being disturbed and lengthen the user's stay time? We are in an era of rapid content consumption. Long and short videos, animated movies, interactive devices and other forms can more easily attract users 'attention. Whether it is consumers, creators or design practitioners, the threshold for production has been lowered. In the past, it was the output of a team, but now one person can also It is possible to create high-quality hits, and everyone is a producer of content, and has become the label of this era. From the perspective of design practitioners, this article expounds the production methods of content design and the style trends in recent years from four dimensions: photography, video animation, dynamic graphics, and interactive devices. photographic camera| Photo& Video Real shots have always been the most common and irreplaceable presentation method in the multimedia field. During its development, this technology has also spawned many interesting styles and gameplay methods. With the advancement of technology, various new real shots have also been influenced by photographers. 1. macro shooting Macro is especially suitable for displaying details of objects photographed, such as the five senses of small insects, dew on stamens, crystal structure on frost, etc. You can take microscopic photos and videos in a studio or outdoor environment, as long as you zoom in sufficiently on the subject. Generally speaking, the closest focusing distance of the human eye is 15cm, below which things cannot be seen clearly, and professional optical correction lenses can be designed according to close-up shooting to take an extreme close-up view, which can get details that cannot be seen by the naked eye. △ Source from network Products in order to attract consumers to buy enthusiasm, naturally inseparable from the product promotional film, today's product advertising is no longer limited to one-sided display products, but began to look for different visual sense to make their products look more attractive. Macro shooting is often used in many product shooting. As mentioned above, using macro shooting to show the details of part of the product may sometimes make the picture more textured. △ Whiskey advertising clip △ TOREAD Pathfinder's new outdoor fabric-"Bridge in Water" series theme macro picture shooting Macro photography is a special photography method that is different from conventional photography. The visual feeling brought by this shooting technology is also very attractive, but often this special shooting method is very limited by hardware equipment, just as we mentioned above. The equipment parameters mentioned above are all designed by special macro lenses. In order to seize this point and let more people know about this interesting shooting method, more and more different macro lenses have emerged on the market for photographers with different needs. One of the more classic ones in the past two years is the LAOWA 24mm lens. Its unique shape can reach positions that ordinary lenses cannot reach, and the camera position is more unique. △ Comes from the Internet 2. Upgraded shooting Upgrading shooting is undoubtedly one of the common methods to improve video performance by several levels. The standard frame rate of a movie is 24 frames per second, but in order to achieve the upgrade, some skills are needed, such as shooting frames higher than 24 frames per second. This is our common "slow motion". The existing number of upgraded shooting frames is basically divided into 30 frames, 60 frames, 120 frames, and 240 frames. Further up are used for film and television and special shooting. Since there are limitations on observing high-speed moving objects with the naked eye, when shooting high-speed moving objects, you can better observe the state of the object when it is moving at high speed by using the upgrade to slow down the playback speed of the picture. △ Comes from the Internet Upgrading lenses is also a very common shooting method in advertising shooting. As we said, the speed at which high-speed moving objects can be observed with the naked eye is limited, and people often cannot see fast-moving objects clearly. Some product advertisements use slow-motion upgraded lenses and fully beautified pictures can attract consumers 'attention. △ Comes from the Internet When filming films, upgrades will also be used to enhance the atmosphere in different environments. In many films we have seen, there are exciting and sensational ones, upgrades will be used to enhance the atmosphere of the film. Thanks to advances in camera technology, shooting has become easier than ever before. Today, anyone can easily become a vlogger to shoot good-looking travel videos through cameras and high-quality microphones. In addition, the upgraded lens can quickly produce effects with the help of hardware technology, allowing this group of people to create better shots. work. 3. drone aerial photography Aerial photography has always been an indispensable shooting technique. In many movies and advertising videos, we can see many large-scale camera movements. The perspective in the sky is still a very novel perspective for people walking on land. Generally speaking, it is difficult to get, so adding aerial photography elements to the film can often add a lot of high-level feeling. △ Comes from network fragments Nowadays, with the development of technology and the advancement of civilian use of drones, major manufacturers on the market have begun to launch their own aerial drones. Aerial photography has also begun to appear in the eyes of ordinary people, allowing ordinary people to take pictures of what they want from high altitude. Scenery. Coupled with the development of 4G and 5G technology and the popularity of Short Video, self-media people on the Internet also have a better platform to display their works. The civilianization of these shooting technologies allows self-media people to better leverage video creation without always being limited to technology. △ Comes from network fragments 4. High-quality color presentation If you shoot videos yourself, you may have heard of the LOG configuration file. LOG mode is usually configured in professional and professional consumer cameras. The color of LOG mode looks very average, because it can minimize the amount